when Camomile Hixon is unapologetically positive

Can you imagine being that Yes? Wearing that Yes? How does that make you feel? Weird, hein? Another piece of art by Camomile, how you seen the unicorn?

Glittering Yes by Camomile Hixon

Can you imagine being that Yes? Wearing that Yes? How does that make you feel? Weird, hein?

Another piece of art by Camomile, how you seen the unicorn?


My teaching program for 2011-2012

Autonomy, mastery, purpose, building confidence, relationship skills, focusing on talents. Here are my teaching guidelines for 2011-2012. Here the interactive version in Flash

Autonomy, mastery, purpose, building confidence, relationship skills, focusing on talents. Here are my teaching guidelines for 2011-2012.

Here the interactive version in Flash


when emotional responses make the ad

Here the ad to the King Kong ride, 360, 3D at Universal Studios, Los Angeles. Here the ad of Dead Space 2, their argument: "If your mother hates it, you'll looove it."

Here the ad to the King Kong ride, 360, 3D at Universal Studios, Los Angeles.

Here the ad of Dead Space 2, their argument: "If your mother hates it, you'll looove it."


when experience beats love

Google Labs allows us in one click to analyse the content of 5 million books. This graph compares the use of the word love to the wordexperience throughout the last century. Isn't it interesting? Here the Ted video, and here a link to play with your

Google Labs allows us in one click to analyse the content of 5 million books.

This graph compares the use of the word love to the wordexperience throughout the last century.

Isn't it interesting?

Here the Ted video, and here a link to play with your own ngrams.


Why do we see Apple stickers everywhere? | Comments: 178

I always find surprising that people would glue their Apple stickers on their brand new cars (beautiful new car), their entrance door, even their windows... making the view and the car uglier in the process. Yet, I see those everywhere on scooters,

Apple stickers stuck to the window of an appartment.

Apple sticker on fancy new cars

I always find surprising that people would glue their Apple stickers on their brand new cars (beautiful new car), their entrance door, even their windows... making the view and the car uglier in the process.

Yet, I see those everywhere on scooters, windows, office doors and appartment doors.

What does it say? It is like a flag : "Here lives / drives / works an Apple lover?"

But my main question is not "what is the psychological reason for people to brand themselves with an Apple logo?" but more "what is the practical reason for them to do so?"

I will give you a minute to think about it...

...

...

...

...

...

...

...

Answer: Because they have one. Every single Apple product comes with its sticker. If customers didn't have one, they wouldn't do it. :-) Practical enough?!!

So what kind of goodies, do your products come with?


when voyages-sncf.com surprises a few travellers | Comments: 129

Should you book your French train ticket on the main online reseller, you might end up with a surprise. :-)

Should you book your French train ticket on the main online reseller, you might end up with a surprise. :-)


How to innovate in Education using less square footage | Comments: 88

The International Institute of Multimedia in Paris asked me to participate to a brainstrom : "how can we innovate in education using less square footage". As I could'nt make it to the brainstorm, I put together a presentation, and as I did

The International Institute of Multimedia in Paris asked me to participate to a brainstrom : "how can we innovate in education using less square footage". As I could'nt make it to the brainstorm, I put together a presentation, and as I did it for free, I'm sharing it with you guys.


when Andreas Lutz makes you all zen | Comments: 54

With this website that allows you to navigate through your microphone and your webcam, you will, if you are anything like me, a sense of zen. Changing the music ambiance with a slow wave of the hand, reminds me of a tai-chi session. Try it for

Move your hand slowly to change the music ambiance

With this website that allows you to navigate through your microphone and your webcam, you will, if you are anything like me, a sense of zen.

Changing the music ambiance with a slow wave of the hand, reminds me of a tai-chi session.

Try it for yourself : www.andreaslutz.com


when it's all about having to make a choice | Comments: 114

I know. What about you? What are you?

Team Edward or team Jacob, Mac or Pc, iPhone or Blackberry, Html5 or Flash, Rice or pasta....

  • I know.

What about you? What are you?


when Rory Sutherland calls Experience Designers, Small Detail Officers | Comments: 92

Rory Sutherland, in this video, describes my dilemna when it comes to creating a new job title. And asks how we could call it. Through a series of examples like those Virgin Atlantic Salt and Pepper Sets that everyone want to snitch at some point.

Rory Sutherland, in this video, describes my dilemna when it comes to creating a new job title. And asks how we could call it.

Through a series of examples like those Virgin Atlantic Salt and Pepper Sets that everyone want to snitch at some point. They hold an inscription underneath that says "Stolen from Virgin Atlantic".

Lydmar Hotel, ambiance music buttons in the elevator

Or this other example of the elevator at the Lydmar Hotel in Stockholm that by choosing your floor, you also set the music ambiance.

He also gives an example of an NGO offering a kilo of lentils to every mother that brought her family to get an inoculation.

To him, should it be in marketing or NGO's, it's about putting small things together that can make a big difference, almost a butterfly effect.

He asked in his speech, how this job should be called. He comes up with Small detail officers, in the 190 comments, you can read 

- art,

- ingenuity,

- design,

practicality, 

- common sense,

CED (Chief Executive of Detail) ,

- anti-institution,

- elegance,

- butterflies.


Well, my new job description could be Emotional Leverage Officer

To him, small things are much more potent when it comes to marking your users memory.  And I agree. :-)


12345

Our publications

Intellectual tourist city guides to San Francisco, Geneva, Paris....

We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!


and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.

Events & Speaking engagements

Kenazart Experience Designers

adds a little sugar to sturdy products.

Our mission

Have your users make that face

Utilisateur web

Our services :

  • Consulting, audit
  • Brainstorms, training
  • Recommandations and implementations of solutions.

All sorts of ways to contact us :

17 bd Pereire 75017 Paris - France. Directions to get to us
patricia@experiencedesigners.net
Tel : +33 (0)1 47 63 29 52
Fax : +33 (1) 73 76 91 60

Newsletter :

Twitter | Facebook | LinkedIn | RSS | Flickr