Ingredient N°2: Scarcity

Content

• Why are they queueing?
• 10 ways to create scarcity.
• Implementing exclusivity in social media.
• A queue of 3,000 wild shoppers, then what happens? [interview]
• Using the power of sequels. [interview]
• Objections when it comes to creating privileges.

Exclusive interviews contained in this ingredient :

• Matthieu Bardel and the Twilight saga in theaters.
• Fany Péchiodat founder of My Little Paris.
• Christine Baker from Gallimard, and the Harry Potter series.