Ingredient N°4: Surprise

Exclusive interview contained in this ingredient :

Content

• An autopsy of enchantment
• Facial cues that give away surprise
• Why bother surprising people?
• Three starting points to create surprise
• 21 leads towards good surprises
• Frame surprises to limit bad ones
• Six strategies used by storytellers
• The component of mind-blowing surprises
• Dazzling people online [interview Voyages-Sncf.com]
• How to create ongoing enchantment as a large corporation
• Four downsides to creating surprise
• Other things I meant to say
• 3 pretty nice annexes

• Béatrice Grenade and Pierre Alzon from Voyages-Sncf.com.