Thursday 10 June 2010

when Apple has a new foe | Comments: 30

You know how much story telling there is in Apple communication. I hadn't realized what was the other great advantage of fighting putting Flash on iPhone & iPad, apart from the obvious business related (you can get a lot of games, tv shows and

You know how much story telling there is in Apple communication.

I hadn't realized what was the other great advantage of fighting putting Flash on iPhone & iPad, apart from the obvious business related (you can get a lot of games, tv shows and music for free is you have Flash and Silverlight), performance reasons (Flash is not good for the planet). I see another benefice of this choice, they have a new foe, a new battle to fight. Creating along side millions of people, commenting and taking sides.

In Steve Jobs' last sentence in his now famous "Thoughts on Flash", he might as well have throw down a glove

I find it utterly entertaining, whenever I witness debates among tech teams. The dilemna is so big, being forced to take sides. So many emotions, frustrations, allies and antagonists emerging.

As the battle PC-Mac / iPhone-Blackberry are still continuing amoung users, Apple has created a new one.

It's plain beautiful story telling, as good as Jacob and Edward. Are we going to see Team HTML 5 and Team Flash t-shirt appear?

It's about having the strength to say "no"

Showing personality, whether you are a person or a corporation, is about what you say "No" to.

If Steve Jobs says "no" to Flash, you, what do you say "no" to?

Keywords : LeBlog about Experience Design › in Advertising & Corporate Communication | Add a comment

Tuesday 8 June 2010

when writing a novel turns out to be a wonderful experience | Comments: 60

Here a preview of my upcoming novel. To me a novelist is the ultimate experience designer, out of the most commun technology, you can find out there these days, the author can get you to cry, laugh, feel heart broken, have you hope and fear... for a

Here a preview of my upcoming novel.

To me a novelist is the ultimate experience designer, out of the most commun technology, you can find out there these days, the author can get you to cry, laugh, feel heart broken, have you hope and fear... for a fictional character.

The other thing, I find amazing, is how one person can sometimes make such a big difference. It's not like a film, it doesn't take hundred of people and millions in budget to get the product to exist.

My research in how emotion emerge, has taken me into studying the anatomy of best-selling novels and blockbusters. One thing, leading to another, I thought, why not me, could I also create a whole new world, characters that you love, others that you hate, could I make people laugh, wonder, hope and fear for my characters... could I get people to trade a few nights sleeps for a fabulous adventure in another universe? Could I create a fiction that make you glad that you have a 5 hour train ride? Could I write a book that there is "no way" you are going to forget home?

Anyhow, I don't know if readers will feel all those emotions, but I do know that I really enjoy the proccess of writing it. It fascinates me how I'm starting to really love some of my characters.

The other day, I was re-reading the lastest chapter, conscious that I still hadn't written the rest. If I had turned the page, there was nothing to be read. Yet, I felt the urge, the compulsion to read what was coming next. Cool, hein? :-)

I sit down twice a day on my computer, with now the same desire... to find out what's coming next. I spend bus ride and any available minute of my time, creating metaphores and situations I could be using in my book.

I have challenged myself to write it in English. After Google define and translate for synonymes and spell checks, let me introduce you to my new friends:

Both of them, help me find the appropriate words, cultivate diversity amoung my vocabulary.

Having this project, makes me more aware of how others write. I feel like, just by having this project, I improve my writing skills. I have a nephew who is going to spend a few days with me on vacations, I'm going to try to have him write his own story. I bet his spelling is going to improve way faster than with normal class.

My other, best friend in this project is the website 750words.com but I'll write a whole post describing how wonderful it's been to me. And for that website, I have to thank a tangible friend, Nathalie Magniez, the nut grinder of information.

My goal is to have it finished and edited by Sept 1st, 2010. Here is the official countdown:

Keywords : LeBlog about Experience Design › in Education & training | Add a comment

Friday 4 June 2010

when Seth Godin says "Choose to be extraordinary and the rest will follow" | Comments: 46

Interview by Lucky Jean Noël Chaintreuil. "Choose to be extraordinary and the rest will follow" Seth Godin. In his last book, Linchpin, Seth Godin encourages us, to do more than what we are asked for. To choose to make the experience feel

Interview by Lucky Jean Noël Chaintreuil.

"Choose to be extraordinary and the rest will follow" Seth Godin.

In his last book, Linchpin, Seth Godin encourages us, to do more than what we are asked for. To choose to make the experience feel different and therefore create products and services that are worth more than customers paid for.

He argues, in this video (6:53) as well as in the book, that in order to leap into unbeaten tracks, probably more appropriate ones, we have to accept the fact that we might be laughed at. He adds, that our brain is hard wired to avoid being the source of ridicule. Therefore should we want to realize who we are, in our uniqueness, we have to face that reptilian brain of ours, because this is were the real foe resides.

And, I have to admin, I know what that feels like. :-)

Keywords : Case studies, Success analysis & Theories | Add a comment

Thursday 3 June 2010

when setting the date gets excitment pumping | Comments: 75

As of today, there is 1 day and 17 hours before The Short Second Life of Bree Tanner, a Twilight novella is out. 26 days to go before the 3rd episode of the Twilight saga is out in theaters. 7 days to go before the kick-off of the soccer world cup.

bree-twilight.jpg

As of today, there is 1 day and 17 hours before The Short Second Life of Bree Tanner, a Twilight novella is out.

Eclipse-countdown.jpg 26 days to go before the 3rd episode of the Twilight saga is out in theaters.

fifa-south-africa.jpg 7 days to go before the kick-off of the soccer world cup.

toy-story-countdown.jpg 15 days to go before the release of Toy Story 3 in theaters.

harry-potter-Orlando.jpg 15 days to go to the grand opening of Harry Potter Theme Park in Orlando.

iphone-4g.jpg

wwdc.jpg 4 days to go, before the new Apple keynotes, would there be an iPhone 4G? A white one? What a suspens!

Countdowns are usually fan made. If you google "countdown twilight", you will see how many websites, mention them.

Setting an official release date is always a good idea, to keep your team focus as well as stiring up the crowds with buzzing speculations. Smilies appearing in blog posts, witnesses of the excitment.

Creating an official countdown is probably a good idea as you keep the control over what to show once the countdown is over. The main feature to consider is a sharing button allowing it to be shared on social platforms and blogs. The Bree Tannen count down is actually a pretty good one. Narrowed width countdowns are also great, as you want them to be place in the right column in blogs, therefore they will usually show on every single page of that blog.

The countdown and the actual announcement of official release dates allow to create some "new" out of pretty much nothing. And that is always a good idea for production teams.

If you are a fan of any of the things above, I bet your heart started to pump harder at some point. Excitment, expectation, questions...all firing in you. A part of your brain, probably organizing how you're going to go about it. Organize a trip, tell a friend,...

Isn't that great? :-) And what about you, where is your countdown?

Keywords : LeBlog about Experience Design › in Entertainment | Add a comment

Wednesday 2 June 2010

when you first experience an iPad | Comments: 75

When you first experience an iPad, you turn it around, you say "hellloo" while putting it up to your ear, you play on car games turning around the iPad as if it was a steering wheel and bang, it hits you: you see a scratch on your screen.

illus-ipadA.gif

When you first experience an iPad, you turn it around, you say "hellloo" while putting it up to your ear, you play on car games turning around the iPad as if it was a steering wheel and bang, it hits you: you see a scratch on your screen. Your heart misses a beat and you are filled with dispear and disbelief... I might be going overboard here. :-) Anyway, after a few moments, you realize that it's just the wallpaper that has trails on it and that your new, particularly expensive, toy is safe. Ouff.

The scratch-like marks are the trails left by stars, as the picture Pyramide Lake, was taken, with long shutter speed, by photograph Richard Misrach. Click here to read the story of how this picture ended up as the wallpaper of 2010 trendiest piece of technology. It's pretty nice.

Did they do it on purpose?

There is definitly some experience design here. Experience is about ups and downs, it's not all about ups. This scare brings an added sense of fragility to the piece of equipment. I wonder if they did it on purpose. Did they choose to show fake scratches on the screen to warn people of what would happen to their iPad if they didn't treat it with cushion?

Here is the culprit of those few missing heartbeats that are to happen around the world : Pyramid_Lake_at_Night_2004.jpg Photo by Richard Misrach, of course.

Keywords : LeBlog about Experience Design › in Products & Packagings | @small change, | cartoon, | San Francisco | Add a comment

Tuesday 1 June 2010

when Power teaching seems a bit scary... but tempting | Comments: 28

Here is a pretty surprising video of what Power teaching of Wholebrainteaching.com is all about. In this video you can see a less scary and slower version of what Power teaching can be. I went along with the video, as if I were in the class, and I

Here is a pretty surprising video of what Power teaching of Wholebrainteaching.com is all about.

In this video you can see a less scary and slower version of what Power teaching can be. I went along with the video, as if I were in the class, and I have to say it was pretty fun and beneficial.

If you read the Wholebrainteaching.com first steps, you'll get the whys of it all

Here the benefits, I see :

  • The yes-class, get the class' willing attention.
  • The mirror gesture makes it surprisingly fun.
  • The teach-your-classmate, makes you repeat what has just been said. You listen differently after a few tries, as you know you're going to have to repeat it.
  • The gestures triggers kinetic memory to kick-in and help out the whole process.
  • The scoring system gives you an almost tangible technic to get the class to keep a tight line with what is expected.
There are plenty of other videos about Power Teaching on Youtube.
If I put together a try-out class in Paris, for consenting adults only, would you come?

Keywords : LeBlog about Experience Design › in Education & training | Add a comment

Monday 31 May 2010

when we learn that happiness like obesity are viral messages | Comments: 52

I learn 3 things from this video :  Happiness, sadness, obesity, are viral example. Also called meme. I knew about memes, but I found it scary how contagious they seem to be. That people have friends that know each other and that others don't.

I learn 3 things from this video : 

  • Happiness, sadness, obesity, are viral example. Also called meme. I knew about memes, but I found it scary how contagious they seem to be.
  • That people have friends that know each other and that others don't. Facebook studies would tell us that as well. It is partially contained in our genes.
  • That some people live in a network knot that makes them more prone to receive viral messages, than someone with the same number of friends.

Quotes from this TED talk: “If your friends are obese, your risk of obesity is 45% higher; if your friends’ friends are obese, your risk of obesity is 25% higher; and if your friend’s friend’s friend — someone you probably don’t even know — is obese, then your risk of obesity is 10% higher.

I came to see these networks as living things.

There is emotional contagion that takes place in human populations. Emotions are a primitive form of communication.

Maybe there are emotional stampedes that ripple through human social networks.

Social networks are fundamentally related to goodness."

Keywords : Case studies, Success analysis & Theories | Add a comment

Wednesday 28 April 2010

when Derek Sivers shows how to start a mouvement | Comments: 49

Great material to demonstrate not only the Roger's adoption curve and the Malcolm Gladwell's book The tipping point but also the importance of the 1st follower that, and I quote, will transform the lone nut into a leader. Derek Sivers, in one of his

Great material to demonstrate not only the Roger's adoption curve and the Malcolm Gladwell's book The tipping point but also the importance of the 1st follower that, and I quote, will transform the lone nut into a leader.

Derek Sivers, in one of his articles about this video, also points out the behavior of the leader. He says: "It's not about him, it's about the movement."
I simply love the energy that this video brings in.

Keywords : Case studies, Success analysis & Theories | Add a comment

Friday 23 April 2010

Using cerberus questions to select the ideas that should go into production | Comments: 18


Cerberus questions are questions to which answers should be yes in order for the ideas to go into production. For example, at Google, one of the cerberus question is is it applicable worldwide, if it isn't the idea is not selected.

Keywords : Case studies, Success analysis & Theories | Add a comment

Wednesday 21 April 2010

when Armelle Solelhac decides to visit all the ski resorts around the world. | Comments: 57

The other day, a friend of mine, says : "you design experiences, I should introduce you to this person. She is a ski resort consultant." So he does, and we meet...and she tells me her story... and I have to say, it doesn't happen to me

Armelle SOLELHAC a wouah person I know.

The other day, a friend of mine, says : "you design experiences, I should introduce you to this person. She is a ski resort consultant."

So he does, and we meet...and she tells me her story... and I have to say, it doesn't happen to me very often... but I went "wouah: she's cool"... I mean almost inspiring... I say almost as I don't usually get to be able to ask questions to the people I find inspiring. It felt weird.

So here's her story, she decided, with a companion of hers, to visit every single one of the 272 odds ski resorts through out the world. Yep, all of them. 2 years, it took. She got to ski surrounded by eucalyptus in Australia, got to experience all of the super customer oriented setups of North America, got to experience the "if-you-want-it-you-have-to-deserve-it-and-clim-by-foot-to-the-top-top resorts in Asia, I think.

Now, she's built a fantastic database, a unique expertise, a great network and is a ski resort consultant...

She managed to live something huge and unique at the same time.

I like her. What about you, do you think she's inspiring?

Here are the links to her company and her adventures:

Keywords : LeBlog about Experience Design › in Your Every Day Life | Wouah people | Add a comment

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