when SND nourishes the French Twilight Fans | Comments: 134

Out of nothing new, Snd, created last weekend a Twilight event. They did a pretty good job at making Twilight fan, even bigger Twilight fans. In charge of the distribution in France of the Twilight saga movies, SND organized at the Grand Rex in

Out of nothing new, Snd, created last weekend a Twilight event. They did a pretty good job at making Twilight fan, even bigger Twilight fans.

In charge of the distribution in France of the Twilight saga movies, SND organized at the Grand Rex in Paris, a rerun of the first two Twilight movies.

While buying the tickets, you could read: "projection of the 2 movies and lots of surprises".

2134 odd Twilight fans gathered to rewatch (for the 100th time) their beloved saga.

Frankly, I went there because, this month I wrote my Twilight saga success analysis, I went there to research my subject and also because I LOOOVE Twilight. :-)

The queue was impressive...


Want to see 2000+ Twilight fans look like?

Twilight queue to get in the Grand Rex

The queue of ticket holders was not as big as Harry Potters' last book release but it felt impressive.

I was surprised to see so few Twilight t-shirts, to see no unsually pale white faces.

Twilight t-shirt  Jacob team

Twilight t-shirt

Note : I'm under the impression that the Twilight merchandising is not quite yet to their taste. Too dark and wolfee for their age and gender?

There was the traditionnal bag of goodies, co "offered" by Coca-cola.

Twilight bag of goodies

There was a bag of goodies for every one...

I overheard a girl say that she took an extra empty bag for her mother's friend, who is a big fan of Twilight. I love it, how crazy if feels, to think that, a brown paper bag can a gift sometimes.

Involving bloggers and forums in the organization

Apparently, Snd got some of the Twilight bloggers and team of forums to help putting the bags together. Some of them really felt like they were VIP. They owned the place, you could tell!

Of course, the host made sure to thank them publicly, while giving their url out. The team of Twilight-France was right in front of me, and you could tell, how proud they were to be singled out.

Promising "surprises"

While in the queue, I asked a few people what they thought the surprises might be. Some said :

  • Trailer of the coming up Twilight.
  • Others said: "I don't know, I'd forgotten about that".
  • Others were hoping on actors.
  • Others kept speculating amoung themselves.

In the bag of surprises, a subtle, yet very legal, method, to get everyones email address. You had to fill in the form to be part of the drawing of lots.

Email please

Lots that are all goods that are either rare or not out yet. You could win:

  • the next illustrated album,
  • a collector edition of the 2nd Twilight that's out on the 24th.
  • tickets to the premiere preview of the 3rd Twilight, in July.
  • A huge poster board of the Twilight saga.

They appeared pretty generous, giving out 20 dvds, 15 or so premiere tickets.

Note: I particularly enjoyed the "oh by the way, no one knows it yet, if you want to buy tickets to the premiere, they are out as from the end of the second movie. There will be at least 3 actors that day."

Sub-branding in a casual, yet effective way

I found SND, did a really good job at making it nice and cosy to be amoung ourselves, Twilight fans. You could tell that they knew "us".

Mathieu, the host, skillfully inserted the brand SND while he was making his various jokes.

He pushed the experience up to ask the crowd to come on stage and see how it was from there.

You should experience what it feels like to be on stage, so come on up.


Don't worry, we have time, we are amoung ourselves.

Never mind if there is no one left in the seats to see you.

They did such a great job at nourishing the Twilight crowd while branding themselves out. To prove me right, the 2124 girls in the crowd, not only went nuts when Edward and Jacob appeared shirtless, but also when the SND logo appeared. And that, is good branding!

SND is using very well the power of series.


when iPad meets Kindle | Comments: 77

iPad-meet-kindle-not-scared-zit-face.jpg


when the IIM have students play Bamboozle to learn law and copyrights in multimedia | Comments: 25

I teach, every now and again, a Law & copyrights program at the IIM a multimedia school that trains student to become multimedia project managers. They will work in video game production, advertisment and communication, 3D animations... My goal

I teach, every now and again, a Law & copyrights program at the IIM a multimedia school that trains student to become multimedia project managers. They will work in video game production, advertisment and communication, 3D animations...

My goal was to have them ALL be careful about the images and music they would use in their productions as they all have a tendancy to take the first Google image content and ignore copyrights.

I knew that lectures are good, especially when they are filled with examples but are easily forgotten.

So I decided to create a mix of the socratic method and a good old game show.


Socratic method in Law School



I picked the bamboozle reference as it is difficult and physical.

I believe you can learn very difficult things very easily if it's fun. And moving your body actually helps in the memorizing process.

So I had the students, pick an elaborate question about copyright and multimedia, do research, write a post with the answers and write quiz questions about the material they had found. The official quiz questions were released for them to practise on. Here our 117 quiz questions about law and copyrights in multimedia (in French).

Some of the questions where :

  • is Patricia allowed to show YouTube videos of Friends extracts on her blog?
  • What are the 2 legal requirements that you have to put on every websites in France?
  • As a magazine can I use a photo published under Creative commons (cc-by) without telling the author?
  • ...

After 4 days of research and practice, we had our official Bamboozle game. Here is the receipe:

Gather a few trophies, a buzzer, a timer and your quiz cards.

Separate in class into teams. Put the buzzer between them. Get them to be the buzzperson in turns (to have them all moving).

first one to buzz gets their team to answer the question.

The first team that hits the buzzer gets to talk. When they are talking, the entire team, has to have one foot up. Otherwise the other team can "bamboozle" them and take their turn. Just by repeating the right answer, the second team gets the point.

See the action... they got a bonus by hopping while answering. Should the team do something creative while answering, they would get bonuses points. Those bonuses point get them to counter a bamboozle or get them 2 minutes on the web to research the answer.

This year, teams came up with various jumps, songs, little dances, air guitar...it was fun.

One foot up, even during their 2 online minutes.

The first team that reaches 10 points, wins. Their answer have to be argumented.

The second part of the game is the champion tournament. Have both team elect their "champion". The champions are asked flash questions. The answers of those flash questions can only be "Yes, go for it" or "No, that's in your dreams, darling." Champions, one-to-one.

Make sure, you give trophies, in a very pompous way, to all winners. Trophie time

Team Tac 2

Team spirit

Team Tic 1

Team Tac 3

Team Tic 2

I heard a student say : "the funny thing is that even if you don't want to learn that day, you learn anyway."

I wanted to thank the IIM for the support, especially Livia and Céline for the scotch tape. I also would like to thank all Tic Teams and all Tac Teams for their good spirit and energy.

:-)


when Top Métiers'92 brings in some real experiences to seduce teenagers | Comments: 43

Top métier 92 is a fair where teenagers can meet professionnals to ask them questions about their jobs. This year, it was asked to make it as tangible and experientiel as possible. Here's a few examples of what kids could experience. Top Métiers'92

Top métier 92 is a fair where teenagers can meet professionnals to ask them questions about their jobs. This year, it was asked to make it as tangible and experientiel as possible. Here's a few examples of what kids could experience.

Have them participate in a radio show to talk to them about media Top Métiers'92 had them participate in a radio show to talk to them about media.

Have them film and make a video montage

Patricia-experience-design-event3.jpg Top Métiers'92 had them film and make a video montage.

Have make up artist fully embrace their skills Top Métiers'92 had makeup artist fully embrace their skills.

Show off extravagent hair do to talk about hairdressing. Show off extravagant hair-do to talk about hairdressing

Have them do pottery to talk about the ceramic business Top Métiers 2010 had them do pottery to talk about the ceramic business

Bring a furet to talk about being a vet Top Métiers'92 brought a furet to talk about being a vet.

Have kids work wood for woodcrafts

Patricia-experience-design-event11.jpg Electrocute an iron cage full of teenagers to talk about scientific line of work.

Serve food to talk about the food production and safety line of work Served food to talk about the food production and safety line of work. That's an easy one. :-)

Law did what they could. Law did what they could.

I was representing the webdesign line of work. So I had them "Draw me a website".


when Muse gets some to play and others to be dazzled | Comments: 23

You might ask yourself one day : "How can I have 50 000+ people potentially interact with one another?" Because who doesn't wonder! Muse at its concert in 2007 at the Parc des Princes in Paris, released dozens of inflatable balloons filled

Huge balloons thrown over the crowd at Muse Concert in 2008

You might ask yourself one day : "How can I have 50 000+ people potentially interact with one another?"

Because who doesn't wonder!

Muse at its concert in 2007 at the Parc des Princes in Paris, released dozens of inflatable balloons filled with confetti.

Creating a wonderful view for the tribune and potentially wild moment for the floor crowd.

I can't help but wonder, what it must be like to prepare the balloons, and the scenery of being surrounded by so many balloons behind the scene.


when using a tea spoon of peer pressure can get you to 100% success rate | Comments: 19

The other day, I was giving a course at the IIM video game management MBA, and while they are all supposed to speak and write in English fluently, you could tell that some of them still found it difficult. Therefore whenever they were given the

Platter of kinder eggs

The other day, I was giving a course at the IIM video game management MBA, and while they are all supposed to speak and write in English fluently, you could tell that some of them still found it difficult. Therefore whenever they were given the choice they would pass and write their report or do their presentation in French.

Instead of making it 'mandatory', I thought adding a little challenge would make it easier on them.

I said: "if you all do your presentation in English, you will all get a kinder egg, but if one person in your group doesn't, then none will get a kinder egg."

Why this twist? Well, I believe sometimes speaking in public in a secondary language can be difficult, mainly because you fear your peer’s judgement.

So instead of making it about being judged while speaking in English, I made it about group support while spoken in English.

Every time someone started their presentation speaking out English words, we'd all cheer. That was fun,... for me anyway.

2 groups out of 12 said they wouldn't have done it in English otherwise.


when your cobbler offers you tea while you wait | Comments: 29

There is a shoe repair shop in Paris (17th) where they have a chair for you to use while you wait, bare feet, for your shoes. Everynow and again, if you go there with a girl friend, they will go the extra mile of offering you tea. Do you think,

Young women having tea while shoeless while waiting for their cobbler.

There is a shoe repair shop in Paris (17th) where they have a chair for you to use while you wait, bare feet, for your shoes. Everynow and again, if you go there with a girl friend, they will go the extra mile of offering you tea.

Do you think, those girls will ever go somewhere else to have their shoes repair, if they can help it?


Intellectual tourist city guides to San Francisco and the Silicon Valley | Comments: 170

 by Patricia Gallot-Lavallée You are about to go and visit the great great great petridish that the bay area is? You work in New Technologies? in interaction? You are visiting S.F. for a business trip or a prospective trip? You are just a passionate


 by Patricia Gallot-Lavallée

You are about to go and visit the great great great petridish that the bay area is? You work in New Technologies? in interaction? You are visiting S.F. for a business trip or a prospective trip? You are just a passionate tech person on vacations? You want to find out how to visit Googleland? To find super geek merchandise? To meet the right people? Get a whole different point of view of the city? Well, this guide is for you.

This is the eBook I needed when I went on my intellectual trip to the Silicon Valley, so I wrote it.

Want some readers reviews? Perharps?

12 € eBook, released in november 2008, PDF reader required, 57 pages with a few illustrations, just for the fun. Challenge to readers included. Paypal secured transaction.

Add to Cart

 

  


Table of content - Table of content 2 - #3 - #4 - #5 - #6About the author

 


Readers reviews

I live in S.F. and I didn't even know about some of things in this book! Considering how much Patricia dug up about my own hometown, I can't wait to see what she digs up for Paris. Leslie Chicoine – GetSastisfaction.com


A new guide, professionnal tourism, useful, fun, a different vision of SF. Well done! Nathalie Magniez, Bloobble.com.


I spent a month in S.F. last year, I can't help thinking about how different my trip would have been if I had read Patricia's intellectual tourist guide before. That's for sure a must-have: trivial details and ideas galore…. I really enjoyed myself while reading…. Burning Man, Toasmasters and Yelp have become my favorites virtual tours and moments that I will definitely have to experience next time. Looking forward for next city guide publishing J. Well done! Aude – Wif


Really enjoyed the challenge and the networking part. Wish you'd talked more about setting up a business in the Silicon Valley though. Next book? Thomas Lang, e-citizen.tv, entrepreneur.


I'm a student and I found the list of global tools available to meet professionals useful. Loved the historical section. J.L.B


The author's personnality and experience makes it a very enjoyable read. N.M.


I have had this book in my hands few months after my first professional trip in the Silicon Valley. I realized I've done the job "not so bad" but I realized too that it could have been more exciting if I had the opportunity to read it before.
Indeed, Patricia is suggesting many practical advice and websites for networking, temporary offices, accomodation... I do also appreciate to learn a bit more about the "silicon" history of the Valley. In few words, this fast funny book will give you tons of relevant ideas to prepare your high-tech trip in San Francisco.
Paul Perdrieu, serial entrepreneur in the Internet industry, currently Co-founder and CEO of Cleantechrepublic.com


Kenazart 2010 calendar | Comments: 51

Every wednesday, every 3 new moon, every april... so many dates, we had to make it a calendar... for us anyway.

PGL-B-1280x960.jpg

  • February 5th, launch of Kenazart, experience designers.net, ta-dah!
  • BlueDots, Every 3 new moon, a new Kenazart publication, they can be success analysis, eBooks, case studies or even bbbig theories.
  • At the end of april, our annual apero-experience. Make sure to not wear a skirt that day.
  • Every wednesday, it's comic stips day, unless we are on vacations or we just don't feel like it.
  • IntenseOrangeDots, It's BetiseDay, the day one should do or say silly things.

 

 

 

 

See why we need it.


when Moo.com knows that it's exciting to receive new Moo cards | Comments: 47

Moo mini card are particularly well known among 2.0 crowds. Moo.co.uk has made its fame by allowing Flickr users to print out a variety of their Flickr photos on the back of their "I don't take myself to seriously business cards". The

Moocards box, shows how I'm feeling

Moo mini card are particularly well known among 2.0 crowds. Moo.co.uk has made its fame by allowing Flickr users to print out a variety of their Flickr photos on the back of their "I don't take myself to seriously business cards".

The share of a French metro ticket, it's great to have people pick their favourite photo.

Users that would print out mini cards, with their pictures on the back, would already love the photos. So when you get the pack of moo cards, of course it's exciting.

By writing it on the box, they created intimacy.

Moo.co.uk is filled with other delights. Moo is a very much loved brand. See what people have been doing with their Moo munch.


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Our publications

Intellectual tourist city guides to San Francisco, Geneva, Paris....

We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!


and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.

Events & Speaking engagements

Kenazart Experience Designers

adds a little sugar to sturdy products.

Our mission

Have your users make that face

Utilisateur web

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All sorts of ways to contact us :

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