Archives : February 2010

Twilight saga success analysis, what is it with those books! | Comments: 5

I’m going to try in this article to explain why the Twilight saga has so many fans. I’m a Twilight fan and I find it really weird how addictive that series of books are. Twilight saga, a few numbers Twilight saga, it’s 16% of the books sold in

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when Sephora plays it experiential | Comments: 0

Should you come to Paris, especially with young women, I highly recommend the Sephera on the Champs-Elysées. With years, they have been improving the number of experiences, you can have in the shop. A few years back, beauty technicians in charge of

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when kids learn without teachers | Comments: 0

Sugata Mitra shows how kids teach themselves In this video, Mitra Sugata explains how kids managed to teach themselves more than 200 words of English just by having access to a computer. He claims that kids can learn without teacher, if they are in

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when SND nourishes the French Twilight Fans | Comments: 8

Out of nothing new, Snd, created last weekend a Twilight event. They did a pretty good job at making Twilight fan, even bigger Twilight fans. In charge of the distribution in France of the Twilight saga movies, SND organized at the Grand Rex in

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when iPad meets Kindle | Comments: 0

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when the IIM have students play Bamboozle to learn law and copyrights in multimedia | Comments: 0

I teach, every now and again, a Law & copyrights program at the IIM a multimedia school that trains student to become multimedia project managers. They will work in video game production, advertisment and communication, 3D animations... My goal

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when Top Métiers'92 brings in some real experiences to seduce teenagers | Comments: 0

Top métier 92 is a fair where teenagers can meet professionnals to ask them questions about their jobs. This year, it was asked to make it as tangible and experientiel as possible. Here's a few examples of what kids could experience. Top Métiers'92

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when Muse gets some to play and others to be dazzled | Comments: 0

You might ask yourself one day : "How can I have 50 000+ people potentially interact with one another?" Because who doesn't wonder! Muse at its concert in 2007 at the Parc des Princes in Paris, released dozens of inflatable balloons filled

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when using a tea spoon of peer pressure can get you to 100% success rate | Comments: 0

The other day, I was giving a course at the IIM video game management MBA, and while they are all supposed to speak and write in English fluently, you could tell that some of them still found it difficult. Therefore whenever they were given the

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Intellectual tourist city guides to San Francisco, Geneva, Paris....

We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!


and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.

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