Great material to demonstrate not only the Roger's adoption curve and the Malcolm Gladwell's book The tipping point but also the importance of the 1st follower that, and I quote, will transform the lone nut into a leader. Derek Sivers, in one of his
Our publications
Intellectual tourist city guides to San Francisco, Geneva, Paris....
We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!
and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.
