LeBlog about Experience Design › in Shops & Services

when it's all about having to make a choice | Comments: 114

I know. What about you? What are you?

Team Edward or team Jacob, Mac or Pc, iPhone or Blackberry, Html5 or Flash, Rice or pasta....

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What about you? What are you?


when La Durée, Disney and Printemps get together to have shoppers immersed into Alice in Wonderland universe | Comments: 57

A La Durée ephemeral café is set up at the department store, Le Printemps on boulevard Haussmann in Paris. It is with great delight that shoppers can wind down immersed into the Alice in Wonderland universe. The film is to be out in Paris on March

Alice in wonderland beautiful set up at Le Printemps in Paris, France

A La Durée ephemeral café is set up at the department store, Le Printemps on boulevard Haussmann in Paris. It is with great delight that shoppers can wind down immersed into the Alice in Wonderland universe. The film is to be out in Paris on March 24. The scenographs at Le Printemps have put together this great experience 2 months prior to the film release.

La Durée is a great brand in France, it's even in a song. They are famous for their macarons and the queue to get to the macarons. I'll will write a post about them soon.

Le Printemps has always been in the shadows of the Galeries Lafayette, the department store next door, but the Printemps have been bought by an italian group in 2006 and you can tell that there is change (in the good sense) in the air.

The operation got them sereval great articles in newspapers and blogs. Nathalie Magniez would probably describe this example of experience design a great business ecosystem "La Durée + Disney + Le Printemps".

I can't wait to invite a friend to have tea with me at this ephemaral café, I hope I'll get to see the running rabbit.


when cashiers keep asking for the same thing | Comments: 18

There must something, we can do "in experience design" to improve this slow process of "showing your loyalty card" ?!! I'll think about this.

Do you have a membership card, do you have a membership card, do you have a membership card and at the end of the day does the cashier also ask their mate...if they have a loyalty card?

There must something, we can do "in experience design" to improve this slow process of "showing your loyalty card" ?!!

I'll think about this.


when Sephora plays it experiential | Comments: 16

Should you come to Paris, especially with young women, I highly recommend the Sephera on the Champs-Elysées. With years, they have been improving the number of experiences, you can have in the shop. A few years back, beauty technicians in charge of

Beauty retailer Sephora, has its customers experience eyebrow shapping, fancy makeups, fragrance tryouts

Should you come to Paris, especially with young women, I highly recommend the Sephera on the Champs-Elysées.

With years, they have been improving the number of experiences, you can have in the shop.

A few years back, beauty technicians in charge of selling, would say "we will have you try out the makeup if you buy something.". Which to me is ridiculous, it's the egg and the chicken story!

Now in Sephora Champs Elysées, some brands would even say: "You can see how the foundation suits you after a day of wearing it and buy it afterwards. In another shop, if it's more convinient to you."

Sephora has brands animate those mini worshops. The Sephora website is decivibly exempt of any trace of experience design. Snif.


when your cobbler offers you tea while you wait | Comments: 29

There is a shoe repair shop in Paris (17th) where they have a chair for you to use while you wait, bare feet, for your shoes. Everynow and again, if you go there with a girl friend, they will go the extra mile of offering you tea. Do you think,

Young women having tea while shoeless while waiting for their cobbler.

There is a shoe repair shop in Paris (17th) where they have a chair for you to use while you wait, bare feet, for your shoes. Everynow and again, if you go there with a girl friend, they will go the extra mile of offering you tea.

Do you think, those girls will ever go somewhere else to have their shoes repair, if they can help it?


when a taxi makes you sing during the ride | Comments: 18

Karaoke taxi in Paris

Karaoke taxi, the only one in Paris.


When Southwest airlines allow their steward(ess)es to express their creative skills | Comments: 30

When I got on an Southwest airlines, the stewardess sang a beautiful song that did'nt have anything to do with the business, and that was also nice. You'll find on YouTube several videos posted by what seems to be users showing their flight

When I got on an Southwest airlines, the stewardess sang a beautiful song that did'nt have anything to do with the business, and that was also nice.

You'll find on YouTube several videos posted by what seems to be users showing their flight experience. Most videos get about 150 00O views each.

Travelling with Southwest airlines is source of all sort of tiny delights. I let you discover them.


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