LeBlog about Experience Design › in Events, Tradeshows & Seminars

When Bobby Ferries has the audience play | Comments: 52


when SND nourishes the French Twilight Fans | Comments: 134

Out of nothing new, Snd, created last weekend a Twilight event. They did a pretty good job at making Twilight fan, even bigger Twilight fans. In charge of the distribution in France of the Twilight saga movies, SND organized at the Grand Rex in

Out of nothing new, Snd, created last weekend a Twilight event. They did a pretty good job at making Twilight fan, even bigger Twilight fans.

In charge of the distribution in France of the Twilight saga movies, SND organized at the Grand Rex in Paris, a rerun of the first two Twilight movies.

While buying the tickets, you could read: "projection of the 2 movies and lots of surprises".

2134 odd Twilight fans gathered to rewatch (for the 100th time) their beloved saga.

Frankly, I went there because, this month I wrote my Twilight saga success analysis, I went there to research my subject and also because I LOOOVE Twilight. :-)

The queue was impressive...


Want to see 2000+ Twilight fans look like?

Twilight queue to get in the Grand Rex

The queue of ticket holders was not as big as Harry Potters' last book release but it felt impressive.

I was surprised to see so few Twilight t-shirts, to see no unsually pale white faces.

Twilight t-shirt  Jacob team

Twilight t-shirt

Note : I'm under the impression that the Twilight merchandising is not quite yet to their taste. Too dark and wolfee for their age and gender?

There was the traditionnal bag of goodies, co "offered" by Coca-cola.

Twilight bag of goodies

There was a bag of goodies for every one...

I overheard a girl say that she took an extra empty bag for her mother's friend, who is a big fan of Twilight. I love it, how crazy if feels, to think that, a brown paper bag can a gift sometimes.

Involving bloggers and forums in the organization

Apparently, Snd got some of the Twilight bloggers and team of forums to help putting the bags together. Some of them really felt like they were VIP. They owned the place, you could tell!

Of course, the host made sure to thank them publicly, while giving their url out. The team of Twilight-France was right in front of me, and you could tell, how proud they were to be singled out.

Promising "surprises"

While in the queue, I asked a few people what they thought the surprises might be. Some said :

  • Trailer of the coming up Twilight.
  • Others said: "I don't know, I'd forgotten about that".
  • Others were hoping on actors.
  • Others kept speculating amoung themselves.

In the bag of surprises, a subtle, yet very legal, method, to get everyones email address. You had to fill in the form to be part of the drawing of lots.

Email please

Lots that are all goods that are either rare or not out yet. You could win:

  • the next illustrated album,
  • a collector edition of the 2nd Twilight that's out on the 24th.
  • tickets to the premiere preview of the 3rd Twilight, in July.
  • A huge poster board of the Twilight saga.

They appeared pretty generous, giving out 20 dvds, 15 or so premiere tickets.

Note: I particularly enjoyed the "oh by the way, no one knows it yet, if you want to buy tickets to the premiere, they are out as from the end of the second movie. There will be at least 3 actors that day."

Sub-branding in a casual, yet effective way

I found SND, did a really good job at making it nice and cosy to be amoung ourselves, Twilight fans. You could tell that they knew "us".

Mathieu, the host, skillfully inserted the brand SND while he was making his various jokes.

He pushed the experience up to ask the crowd to come on stage and see how it was from there.

You should experience what it feels like to be on stage, so come on up.


Don't worry, we have time, we are amoung ourselves.

Never mind if there is no one left in the seats to see you.

They did such a great job at nourishing the Twilight crowd while branding themselves out. To prove me right, the 2124 girls in the crowd, not only went nuts when Edward and Jacob appeared shirtless, but also when the SND logo appeared. And that, is good branding!

SND is using very well the power of series.


when Top Métiers'92 brings in some real experiences to seduce teenagers | Comments: 43

Top métier 92 is a fair where teenagers can meet professionnals to ask them questions about their jobs. This year, it was asked to make it as tangible and experientiel as possible. Here's a few examples of what kids could experience. Top Métiers'92

Top métier 92 is a fair where teenagers can meet professionnals to ask them questions about their jobs. This year, it was asked to make it as tangible and experientiel as possible. Here's a few examples of what kids could experience.

Have them participate in a radio show to talk to them about media Top Métiers'92 had them participate in a radio show to talk to them about media.

Have them film and make a video montage

Patricia-experience-design-event3.jpg Top Métiers'92 had them film and make a video montage.

Have make up artist fully embrace their skills Top Métiers'92 had makeup artist fully embrace their skills.

Show off extravagent hair do to talk about hairdressing. Show off extravagant hair-do to talk about hairdressing

Have them do pottery to talk about the ceramic business Top Métiers 2010 had them do pottery to talk about the ceramic business

Bring a furet to talk about being a vet Top Métiers'92 brought a furet to talk about being a vet.

Have kids work wood for woodcrafts

Patricia-experience-design-event11.jpg Electrocute an iron cage full of teenagers to talk about scientific line of work.

Serve food to talk about the food production and safety line of work Served food to talk about the food production and safety line of work. That's an easy one. :-)

Law did what they could. Law did what they could.

I was representing the webdesign line of work. So I had them "Draw me a website".


when Muse gets some to play and others to be dazzled | Comments: 23

You might ask yourself one day : "How can I have 50 000+ people potentially interact with one another?" Because who doesn't wonder! Muse at its concert in 2007 at the Parc des Princes in Paris, released dozens of inflatable balloons filled

Huge balloons thrown over the crowd at Muse Concert in 2008

You might ask yourself one day : "How can I have 50 000+ people potentially interact with one another?"

Because who doesn't wonder!

Muse at its concert in 2007 at the Parc des Princes in Paris, released dozens of inflatable balloons filled with confetti.

Creating a wonderful view for the tribune and potentially wild moment for the floor crowd.

I can't help but wonder, what it must be like to prepare the balloons, and the scenery of being surrounded by so many balloons behind the scene.


when Noheto offers a very desirable give-away | Comments: 27

Back in 2005, when Smart cars started "wearing" advertisement, I worked for a company called Noheto. It was a content management software. I used to say that choosing a content management system is like choosing a mean of transportation.

Smart cars as goodies

Back in 2005, when Smart cars started "wearing" advertisement, I worked for a company called Noheto. It was a content management software. I used to say that choosing a content management system is like choosing a mean of transportation. You want to get it right, especially in the long term. So we used this metaphor and compared our product to a smart car.

You should have seen the desire in the eye of the people we talked to. They all wanted it. We would make it very explicit that we only had a few, which would only make it worse. :-)

We'd put inside a short description of the product, the card also contained contact info.

Even the competitors would come and ask us to have one at the end of the day. One of my client said, I give your goodie to my son, he took it so fast from my hands, it was amazing. I saw it for years among his toys afterwards.


Our publications

Intellectual tourist city guides to San Francisco, Geneva, Paris....

We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!


and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.

Events & Speaking engagements

Kenazart Experience Designers

adds a little sugar to sturdy products.

Our mission

Have your users make that face

Utilisateur web

Our services :

  • Consulting, audit
  • Brainstorms, training
  • Recommandations and implementations of solutions.

All sorts of ways to contact us :

17 bd Pereire 75017 Paris - France. Directions to get to us
patricia@experiencedesigners.net
Tel : +33 (0)1 47 63 29 52
Fax : +33 (1) 73 76 91 60

Newsletter :

Twitter | Facebook | LinkedIn | RSS | Flickr