Great material to demonstrate not only the Roger's adoption curve and the Malcolm Gladwell's book The tipping point but also the importance of the 1st follower that, and I quote, will transform the lone nut into a leader.

Derek Sivers, in one of his articles about this video, also points out the behavior of the leader. He says: "It's not about him, it's about the movement."
I simply love the energy that this video brings in.