Fans of World of Warcraft know the date of the next release, fans of Harry Potter know when the next movie will be out, so does the fans of Twilight, fans of Muse know when their concert is and I feel that most marketo-geeks throughtout the world
We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!
and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.