When you first experience an iPad, you turn it around, you say "hellloo" while putting it up to your ear, you play on car games turning around the iPad as if it was a steering wheel and bang, it hits you: you see a scratch on your screen.
We publish every 3 new moon, a publication (?). Next one: Intellectual tourist city guide to Geneva, fev 13, 2010. How exciting!
and then: LeBrandLoveMeter, let's measure the love of the crowds for brands.